In August, the high wind howled in autumn, driven by policy, pushing the environmental protection industry to the wind outlet. Mergers and acquisitions in the industry continue to break the news, and the "horizontal and vertical" between enterprises is also a few joys and several sorrows. At the darkest moment, differentiation may become a magic weapon for the survival of environmental protection enterprises. As a technology-based enterprise, TIANDIREN environmental protection has been deeply engaged in the industry for 16 years and seeks to leverage the new blue ocean under the stock market.
TIANDIREN factory in Beijing
1. Business model innovation under the new economy
The water market always brings us some expectations and thoughts every year. According to the prediction of E20 Research Institute, the market space for comprehensive treatment of water environment with black and smelly water bodies as the core alone will exceed 2 trillion. It is estimated that during the 13th Five Year Plan period, the market space of hazardous waste treatment industry will reach 200 billion... A series of environmental protection segments are continuously released.
Guarding the blue ocean, most environmental protection enterprises can only sigh. In the financial "deleveraging" policy environment, environmental protection enterprises have a long financing cycle, have no way to finance, or can't find a financier at all, which is the pain of some environmental protection enterprises at present.
The so-called love is deep and painful. As an expert in the water market, TIANDIREN environmental protection has been subverting innovation in the fierce battle of the anxious industry, trying to explore new business models and break the curse of capital. In the transformation from engineering, EPC to operation service providers, TIANDIREN environmental protection adheres to a clear grasp of its own volume and positioning, continuously seeks new business models, and starts again in the innovation iteration.
TIANDIREN Environmental Protection Exhibition Hall
For example, in terms of project cooperation, we broke through the traditional DOB, PPP and other cooperation modes in the industry, found a unique way, summarized experience in many cooperation projects, and created a more flexible, convenient and business model with enterprise characteristics. The high turnover brought by this flexible business model allows enterprises to get rid of the pain point of long-term profitability.
The leasing project is a model of business cooperation between the owner and heaven, earth and people to achieve win-win environmental protection. In the case of Chen Jia Chong project in Hubei, based on industry thinking and enterprise's own innovation, Tian Di Ren innovates from the business mode, self financing "investment and construction", to lease operation, to collect water charges as a means of return. The professional operation of TIANDIREN environmental protection, as a chip for the high valuation of the later leasing project, can effectively preserve and increase the value of the project.
2. Technical innovation on tuyere
Ironmaking also needs its own hard work, and the development of differentiated management technology is bound to become a strong driving force for the development of environmental protection industry. To build technical barriers, heaven, earth and people have natural advantages in environmental protection. As a technology-based enterprise, it has been deeply engaged in the field of sewage treatment for 16 years. TIANDIREN environmental protection has created an enterprise star product: DT series patented technology. Relying on core technology and focusing on leachate water treatment, TIANDIREN environmental protection was successfully promoted to an expert in the field of sewage treatment.
TIANDIREN environmental protection laboratory
Enterprise core technology can certainly bring considerable benefits and solve environmental problems. However, in the emerging market environment, affected by the demand market, TIANDIREN environmental protection has also focused on the industrial demand side. The client has changed from the government to the industrial field and the public. For the public demand market, it has increased R & D investment and model innovation.
CHUANNING BOT project
In 2017, the enterprise successfully undertook the first large-scale industrial pharmaceutical wastewater project, with obvious late development advantages. In 2018, the enterprise will increase its investment in R & D, such as zero emission technology of leachate, multi effect membrane distillation technology, catalytic oxidation technology, electrolysis and so on.
CHUANNING salt resource utilization project
In view of the industry problems of high technical difficulty, high project cost and high operation cost in industrial water treatment, heaven, earth and human environmental protection are also full of ambition and committed to solving the problem of zero discharge of industrial high salt water. At present, TIANDIREN environmental protection has successfully implemented a number of industrial projects above 10000 tons, of which the zero emission project above 10000 tons is a very valuable case in China, which also adds a lot of color to the industry.
Service is the basic logic for enterprises to survive
With the development of the environmental protection market, various innovations, fission and breakthroughs have come one after another. The industrialization process, well-known brands, the deep integration of online and offline, and the deep integration of the Internet of things and the environmental protection industry all give the industry a huge imagination space.
Taking customers as the center highlights the importance of service
In the context of the new economy, heaven, earth and human environmental protection combed and integrated business processes, tapped potential and increased efficiency, strengthened internal ability and established external image, and continuously improved the level of project management and public service. By using advanced technologies such as big data and artificial intelligence, we will provide one-stop intelligent solutions for the owner from the needs, technologies, products, systems, operation and maintenance, services, big data resource mining and other ecological systems of environmental protection projects.
TIANDIREN environmental protection has always advocated that "what we provide is not equipment, but effect". From selling equipment to sales effect, this not only reflects the keen sense of heaven, earth and human environmental protection for the commercialization trend of the environmental protection industry, but also the strategic adjustment of the market from administrative means to market driven. In this adjustment, it is a key link to run the service through the whole project process from beginning to end.
In 2017, TIANDIREN established Beijing yunchuang as a downstream enterprise to undertake the operation and after-sales service of all projects of "TIANDIREN". In terms of service, an information platform has been established, which is combined with the current mobile Internet. Customers can find enterprise after-sales service personnel at any time through wechat.
With the continuous improvement of the information service capacity of environmental protection enterprises of heaven, earth and people, these projects charged according to the service can earn nearly 1 million a day. It is estimated that by 2018, the service income of heaven, earth and people can reach a profit ratio of about 50%.